Starbucks is more interested in cultural revolution than corporate profits:
During the meeting, founder of Corporate Morality Action Center, Tom Stobhar, expressed concerns about the company’s support of homosexual marriage. He explained that the company’s stance affected shareholder earnings after Starbucks backed efforts to legalize same-sex “marriage” last year. The company’s announcement had resulted in boycotts against the billion-dollar coffee franchise.
Trobhar stated, “In the first full quarter after this boycott was announced, our sales and earnings — shall we say politely — were a bit disappointing.”
Starbucks CEO, Howard Schultz, promptly rebounded after Trobhar and replied, “Not every decision is an economic decision. Despite the fact that you recite statistics that are narrow in time, we did provide a 38% shareholder return over the last year. I don’t know how many things you invest in, but I would suspect not many things, companies, products, investments have returned 38% over the last 12 months. Having said that, it is not an economic decision to me. The lens in which we are making that decision is through the lens of our people. We employ over 200,000 people in this company, and we want to embrace diversity — of all kinds. If you feel, respectfully, that you can get a higher return than the 38% you got last year, it’s a free country. You can sell your shares in Starbucks and buy shares in another company. Thank you very much.”
I don’t support Starbucks anyway because they burn their coffee, but keep this in mind the next time someone tells you to ignore the evidence of your eyes because corporations are only interested in money. That’s simply not true, as SJW executives are perfectly happy to sacrifice corporate profits for their ideological agenda.
Diversity is a social cancer. It eventually destroys everything it infests. The phrase “Our diversity is our strength” is every bit as self-contradictory and Orwellian as “War is Peace” and “Black is White”.