The “Shorty Awards” scam

Don’t pay any attention to these online fraudsters. Mike Cernovich explains why:

As you can see, Sawhorse Media has an interest in having people with large social media followings promoting its contest. They use the online presence of me and others to draw attention to its popularity contest.

I received enough votes to be number 3, which means I earned my Shorty Award nomination in Healthy Living fair and square.

(Michael Cernovich was among the top three vote getters in the Healthy Living category of the Shorty Awards.)

I expected Shorty to have some integrity. I can be a controversial person and I would have had no issue with the Shorty Awards pulling my nomination before the nomination period ended.

Yet Sawhorse Media decided to commit fraud on me and my Twitter followers. The Shortys were fine with having me in their contest when I was promoting their contest. When the nomination period ended and I was no longer of use to them, they deleted my nomination and removed me from their website.

After winning enough votes for a nomination, my official Shorty Award page was 404’ed.

The Shorty Awards did not give me any reason for its actions. They simply deleted my page, pretending as if I did not win a Shorty nomination by using my considerable social media presence to promote the Shorty Awards.

The reason you haven’t hitherto seen me write anything about these “awards” is because I figured out they were some sort of weird promotional scam on the basis of their mixed nomination system. They don’t actually want to honor the real social media presences, they just want to have an excuse to give awards to conventional celebrities in order to try to attract mainstream media attention.

I have no doubt that the Ilk could have gotten me on the list, but what would be the point? They simply would have found some lame excuse to DISQUALIFY me, just as they did to my two GGinParis co-hosts, Mike and Milo.