#1 in Strategy

The level of interest in 4TH GENERATION WARFARE HANDBOOK has truly been encouraging. I have to admit, I did not expect this:

Amazon Best Sellers Rank: #904 Paid in Kindle Store
    #1 in Kindle Store > Kindle eBooks > History > Military > Strategy  

That’s pretty incredible for the first day of preorders. We probably should have figured out this preorder thing sooner, it would appear. Although I like to think there is a certain inept charm to our “well, it’s done, so let’s whang it up there and do a blog post” approach. The least-organized book launch in the entire history of publishing doesn’t seem to have hurt SJWAL much, anyhow. And one of these days, we are going to actually get around to doing our first press release.

But since there is so much more interest in 4GW than anticipated, I thought it might be a good idea to make ON WAR: The Collected Columns of William S. Lind 2003-2009 more readily accessible to those who aren’t familiar with William S. Lind or the four generations of post-Westphalian warfare. So, we have made ON WAR available on Kindle Unlimited; if you’re on Prime or KU, you can check it out at no charge to you. And if it piques your interest, well, there is a bestseller-to-be that you may want to preorder.

And for those of you who are curious why we’re so suddenly enamored of KU, well, it works very badly for short, expensive works of the sort that independent scam artists and scam artists who are published by certain SF publishing houses who shall remain nameless were publishing, and that Amazon wished to deter. And it happens to work rather well for long, inexpensive works of the sort we publish. And by “rather well”, I mean that we actually do better with a KU copy that is read than a copy that is sold either on Amazon or Castalia. So if you really want to help us out, read one of our books on KU first, then buy it.