So, we’ve got something big to announce on Monday. And by big, I mean something that is going to enable Castalia House to take the next serious step forward as a publishing house.
While we have had a number of successes, from blowing up the Hugo Awards to Amazon bestsellers, the one area where we have been absolutely abysmal is in informing the media of anything we’re doing; despite being covered in every media publication from the Wall Street Journal to the New Zealand Herald, we have not sent out a single press release to anyone. So, while others are talking about us, we haven’t been publicizing our side of the story.
That’s going to change. But here’s where I need your help. I have a great list of media contacts in the game industry that dates back to 1988 and consists of literally hundreds of names and email addresses. My list in the publishing industry presently consists of 17 names and email addresses. That is genuinely pathetic.
So, if you’re interested in helping Castalia, what I would appreciate is if each of you would find ONE name of a journalist or blogger who regularly covers books or writes book reviews, and then email the following information to me:
Once you’ve done that, post the name and publication here so that others can see they’re checked off the list. And yes, it would be very funny indeed to send me John Scalzi’s email, but I’ve already got it, so you needn’t bother with that.
One useful trick, if you’re looking for the more esoteric publications such as military journals, is to see who has written about an author, or a similar author, before. For example, that list of 17 consists solely of journalists who have written about Martin van Creveld. If you happen to find a journalist that way, please mention the reference author and/or work as well. Thanks very much. I do appreciate it.
Also, Brainstorm Annual members, don’t forget that tonight’s event will feature Mike Cernovich talking about his latest book, Danger and Play: Essays on Embracing Masculinity. The event will begin at 5 PM Eastern.