It’s interesting to see how their little tricks and traps are so much less effective in print:
Scott Pelley: How would you describe what you do?
Mike Cernovich: I’m a lawyer, author, documenter, filmmaker, and journalist.
Scott Pelley: And how would you describe your website?
Mike Cernovich: Edgy, controversial content that goes against the dominant narrative.
Scott Pelley: What’s the dominant narrative?
Mike Cernovich: The dominant narrative is that there are good guys and there are bad guys. The good guys are liberals. Everybody on the right is a bad guy. Let’s find a way to make everybody look bad. Let’s tie marginal figures who have no actual influence to anybody we cannot overwrite. That’s the narrative.
Scott Pelley: That’s not a narrative I’m familiar with. Who’s narrative is that?
Mike Cernovich: Well, I guess, the question I always ask people is, why’s David Duke relevant? He’s not. But the media drags him out every time there’s a Republican runs for office because David Duke knows if he endorses a candidate, then people will say oh my god, you better disavow this guy. You better disavow. Why? Nobody has anything to do with that guy. He’s trash, right?
Whereas on the left, when you have people like Reverend Jeremiah White, a right rath-Reverend Jeremiah Wright, and other kind of fringe people. I don’t see them being dragged out and saying Bernie, you better disavow, Hillary, you better disavow this guy.
Scott Pelley: But my, my question is who’s narrative is that?
Mike Cernovich: Well, it’s largely cultural. There narrative would definitely be conventional mainstream media. Which is made up of certain people. 90% of journalist who donate to campaigns, gave to Hillary Clinton. There’s a left-leaning bias for sure. Which is not necessarily nefarious, but is the result of our own human limitations to view the world rationally. To filter things, our own confirmation bias, and through cultural norms.
Scott Pelley: And, uh, you describe the mainstream media as what? Who is that?
Mike Cernovich: The industry. 90% of media companies are owned by six corporations. Concentration media ownership. So the New York times would be. The New York Times, the Washington Post, they’re all writing the same kind of stories.
Playing dumb is a lot less effective in print than it is on television, perhaps because it requires playing down to the level of the average TV viewership, which is probably around 90.
Now you know why I insist on written questions, and why doing so tends to make the reporters seeking interviews with me disappear.